The methods in which candidates, political parties and interest groups promote their positions and policies have evolved since the first television campaign ads aired. In this lesson, students will view videos of historical presidential campaign advertisements and analyze the features found within each to determine the overall effectiveness.
2020 Elections: Competitive Senate Races
This lesson has students look at recent polling and analysis to identify competitive Senate elections around the country. Included in this lesson are campaign ads and breakdowns of these competitive Senate races. Students will be able to identify pathways for both the Democrats and the Republicans to win majorities in the Senate and evaluate the likelihood of each.
Evaluating Election Ads
In this activity, students examine some of the techniques political campaigns use in ads to persuade voters, including assertions of fact and appeal to emotion. Students evaluate these techniques over time by comparing and contrasting historic and contemporary political ads.
FEC v. Wisconsin Right to Life (2007)
Can the Bipartisan Campaign Reform Act restrict issue ads from airing months before an election? This case summary shows how the Supreme Court answered that question in 2007.
Going for the Jugular
It happens sooner or later in every presidential race: attack ads drown out the promises of positive campaigns. Do these dark battles have any value?